I believe every man, wishes he could have a Rolex of his own.
Whenever I pass by a Rolex boutique, I can’t help but take a few extra glances.
But then I realised that I am not the only one who does this, but almost most men will look when they pass by there.
I have many male friends around me who often say to me.
Friend A: The prerequisite for marriage is to own a Rolex first.
Friend B: I never cared what I wore, or what shoes I wore, but the watch on my hand had to be a Rolex.
Friend C: I don’t want any other brand of watch since I have a Rolex.
Friend D: Men are just watches, belts, and lighters.
Many people ask me why I go to see it every time I pass by.
I answer this every time, it’s not a watch, it’s a work of art.
Because Rolex has its own unique brand culture and irreplaceability. Even if Patek Philippe were to set a few more diamonds, it could not replace Rolex’s position in the world of watchmaking.
In every Rolex, the blood of perfection, the ultimate, luxury runs through the veins. It is a fascination. Rolex has spent enough time and effort on research and development to build a rocket to send into space, yet they are willing to do nothing more than make a watch in obscurity.
Rolex, it’s a man’s romance.